Dallas Mavericks marketing director Alexandria Williams discusses her authentic leadership, the team's merchandise rebrand, ...

Just a day after scoring 45 points against the Mavericks in his first game in Dallas since the blockbuster trade that sent him to the Lakers, Luka Doncic remained in North Texas to interact with ...

An emotional Luka Dončić reacts while watching a tribute video before the Lakers game against the Mavericks ... on the Lakers bench in his warmup attire and was visibly overcome with emotion ...

The disparity between Mavericks and Lakers gear was closer to a 50-50 split in and around American Airlines Center, the latter side aided by street vendors who sold Lakers-branded Doncic T-shirts ...

Some Mavericks fans have chosen to don purple and gold Los Angeles Lakers gear inside American Airlines Center, an act that would have been unthinkable before Feb. 1. At the Mavericks’ most ...