The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

According to famed business strategist Michael Porter, a strategy "creates a company's position, making trade-offs and forging fit among activities." Marketing strategies are often formed around ...

Marketing is strategic communication between an organization and its ... you will gain a solid understanding of the business activities that fall under the marketing umbrella. These include ...

Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach ... hours Virtual alternatives to previously in-person or sales-guided activities (e.g., ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Senior living and healthcare marketing firm ndm has seen remarkable growth, doubling both its revenue and headcount over the past three years. We interviewed Kansas City-based Chief Strategy Officer ...