Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

A marketing strategy is a business’s plan for reaching prospective consumers ... value proposition provides marketing teams with a template that should inform their initiatives across all ...

That’s where a marketing measurement plan comes in. This framework acts ... Most importantly, it keeps strategy and success metrics anchored to a common goal. Let’s dive into the key elements ...

Enter Plan B: taking a closer look at the basic marketing strategy fundamentals that drive tactical decisions. Though there are many tributaries leading to the ultimate performance of a campaign or ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...