The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

A marketing plan is part of a business plan, which describes all of the important aspects of a business, such as its goals, values, mission statement, budget, and strategies. Understanding ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

the marketing plan must be in synch with the company's business plan. Marketing goals must be prioritized in line with the company's business goals. Marketing strategies should be based on how the ...

Clear strategic initiatives are essential, because a business can focus on doing only three or four things in a year. The challenge in a marketing plan is to identify these initiatives. This is where ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Take the next step in your small business journey with a plan for growth.

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Plan and implement marketing communications ... You'll be equipped to gather and analyze data to provide valuable insights that help shape marketing strategies and business decisions. Prepare for a ...