Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

For professionals looking to enter the field, the book offers a solid introduction to Market Research concepts. It covers essential concepts in a way that provides a clear understanding of them.

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...