Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Key Google Analytics metrics like organic conversion rate and ... While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based ...

In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics ...

All metrics are vanity metrics without context, so be absolutely sure you’re paying attention to this one above all.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

The headline numbers for Dun & Bradstreet (DNB) give insight into how the company performed in the quarter ended December 2024, but it may be worthwhile to compare some of its key metrics to Wall ...

Marketing software startup Hightouch today announced that it has closed a $80 million funding round at a $1.2 billion valuation.