The important components of Marketing Mix (4Ps of marketing ... There are several types of pricing strategies and each of them is tied closely to a comprehensive business plan.

Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation 3), to fully round out the marketing mix. This area ...

The 4Ps model—product, price, promotion, and place—was the marketing strategy of choice for much of the 20th Century ... simply set an appropriate "marketing mix" of product, price, promotion, and ...