The Department of Management and Marketing prepares future leaders to be effective in the competitive, dynamic environment of business with a special emphasis on sustainability, international business ...

Welcome to all my students for my section of BADM 420 Advanced Marketing Management. This capstone course is going to allow you to show off your marketing skills in various ways. Welcome!

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work ...

The major focuses on the unique aspects of these industries, including food marketing, management and leadership, and entrepreneurship. Not only will you obtain a strong background in business ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

Learn more about the program structure and requirements. Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or ...

In the Department of Management and Marketing, students live out the University's ideal: to learn, lead and serve. And what we do attracts attention. Our entrepreneurship program ranks among the top ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...