Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

The Union Budget 2025 offers both opportunities and challenges for Indian businesses, particularly in marketing and advertising within the Gulf region. The budget focuses on increasing disposable ...

The Union Budget 2025, presented recently, introduces opportunities and challenges for Gulf-based NRIs. The budget emphasizes ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

The Indian government announced the Union Budget for the 2025-26 fiscal year on Saturday, bringing modest gains for certain tourism sectors.