Find out how the Los Angeles Lakers can maintain flexibility while re-signing one of their key cogs using the 'decline-and-sign' technique.
Discover how retired Lakers players shape global marketing as influential brand ambassadors across industries, including ...
Major League Baseball has had no shortage of stars, but it has never seen a sensation like Ohtani, who is Japan’s answer to ...
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Exposing Jerry West’s Oversight, Magic Johnson Unveils the "Lakers" Secret Behind His $1.5B EmpireThe lights were blinding, the crowd deafening, and the gold-and-purple jerseys blurred in motion. The post Exposing Jerry ...
LOS ANGELES — It’s been a busy month for Lakers governor Jeanie Buss. Just 3½ weeks after the Lakers shockingly traded for 26-year-old Slovenian superstar Luka Doncic, the new 10-episode ...
More than five years after the Clippers peppered Southern California with billboards touting a “Street Lights Over Spotlights” marketing campaign, these Lakers are out here hooping under ...
he also won marketing for the day. Tuesday’s win will be remembered, but so will the Jordan Brand campaign dedicated to the five-time All-Star who joined the Lakers a little more than three ...
LOS ANGELES — After leading for most of the second quarter, the Lakers relinquished their advantage to the Clippers on Friday night when Kawhi Leonard’s 3-point attempt in transition bounced ...
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