A number of customer characteristics, known as segmentation bases, can be used to define market segments. Some commonly used bases include age, gender, income, geographical area, and buying behavior.

Demographic segmentation is based on personal facts such as age, gender, ethnicity, education, occupation and family status. Psychographic segmentation dives into a person's belief system and ...

Geographic Segmentation Another way to segment the consumer market is geographically. Sometimes, this is seen as a subcategory of demographic segmentation.

Demographic Segmentation: Sorting a market by factors like age, income, education, gender, race, and occupation is the earliest type of market segmentation.

See Part 2 So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...

What is demographic segmentation? Age and gender fall under a wider type of segmentation known as demographic segmentation, which considers the characteristics of people. Businesses consider the ...

Market segmentation, encompassing demographics, geographics, psychographics and behavioral factors, provides a broad view of what needs to be considered, especially in today’s complex market ...

Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation. PC gaming machines are another example of segmentation.