So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...