Crimped hair would blow up in popularity in the '80s, showing that she was ... With her black-as-night hair, purple eye makeup and dark lipstick, Madonna briefly had a goth Morticia Addams look ...

from wardrobe and costume to hair and makeup. "I spent a few weeks before shooting just bingeing Madonna interviews from the early '80s and her music videos and things," said Wood. "It was fun.