The New Formula for Deodorant Sales: Move Beyond the Armpit
In 2021, the incubator arm of razor startup Harry’s acquired Lume. Now, Klingman said, when she sees big brands’ ads for ...
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How Lume Taught Harry's to Rethink What It Means to Be a Cool Brand
So, when we decided to acquire Lume, a women's whole-body deodorant brand ... and in-your-face direct. Lume's ads tended to feel homemade--they featured Shannon Klingman, the founder, in her ...