which had been replaced with a sans-serif word mark. The sans-serif wordmark (top) and the restored script logo (bottom) [Image: Lord & Taylor] Calling the former logo “the biggest betrayal of ...

But the oldest retailer in the US begs to differ. The Lord & Taylor logo has changed as often as the legacy department store brand has changed hands in recent years, going from a sweeping cursive ...

The launch includes an overhaul of the fashion retailer’s iconic cursive logo, based on the handwriting ... Shaver went on to make her mark on Lord & Taylor’s fashion merchandising and ...

Lord & Taylor is going against the grain ... which had been replaced with a sans-serif word mark. Cursive and script logos have fallen out of fashion in recent years, as companies like Johnson ...