First fashion and accessories and now Alessandro Michele is about to put his stamp on Gucci’s fragrance portfolio. The Italian luxury brand will this week unveil its latest scent, Gucci Bloom ...

Hence, Michele’s new fragrance, Gucci Bloom, his first for the brand since being named creative director in 2015: “After two years,” he says, “I was able to give [Gucci] a smell.” ...

The Gucci Bloom family What are your favorite scents and smells? Coffee! I love coffee; I love the smell of coffee. Do you ever use fragrance to help you get creative when you’re working on your ...

When Alessandro Michele made his first foray into fragrance at Gucci in 2017, it was with a single scent, Gucci Bloom, which has since blossomed into a full and fragrant garden of creations, each ...

Gucci bloom – which was originally launched in 2017 and more recently debuted as an eau de toilette in March this year – is an ever-popular perfume purchase. It even featured in our round-up ...

"Maginificent," said one customer. "Gucci Bloom is an absolute hit when it comes to the perfumes I have had! This fragrance is very fresh and floral. The scent is sophisticated, feminine ...

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Said to "last all day", the Gucci Bloom fragrance is said to have been inspired by a "magical garden filled with flowers". It boasts notes of tuberose and jasmine for a "rich white floral scent".

Article continues below The eau de parfum is described on the Boots website as follows: "Gucci Bloom Eau de Parfum for women is a sophisticated perfume capturing the spirit of the contemporary ...