First fashion and accessories and now Alessandro Michele is about to put his stamp on Gucci’s fragrance portfolio. The Italian luxury brand will this week unveil its latest scent, Gucci Bloom ...

Hence, Michele’s new fragrance, Gucci Bloom, his first for the brand since being named creative director in 2015: “After two years,” he says, “I was able to give [Gucci] a smell.” ...

When Alessandro Michele made his first foray into fragrance at Gucci in 2017, it was with a single scent, Gucci Bloom, which has since blossomed into a full and fragrant garden of creations, each ...