Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials. The new logo is out today ...

Before getting ahead, though, consider the impact of the old logo, Intel Inside, one of the most successful "ingredient" marketing labels of all time. With the Intel Inside program, Intel ...

Apple's rainbow logo and IBM's recently retired Little Tramp character were considered the zenith of high-tech branding. Then along came Intel Inside. It was the equivalent of a company that made ...

PC makers prominently displayed the "Intel Inside" logo on their products, reassuring buyers of quality and reliability. As the PC market boomed throughout the 1990s, this campaign helped Intel ...

As the mobile computing wars heat up, chipmakers that supply the crucial components inside smartphones and tablets aim to grab more of the glory. Not content to remain in the shadows of hot ...

After many years Intel ... Inside slogan, switching over to the goofy "Leap ahead" as the company starts a rebranding campaign. As part of this campaign, Intel will also change its logo.

Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials. The new logo is out today ...