The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon. Lisbon has come up with a smart marketing campaign to market the city, using ...

The old town itself is a UNESCO World Heritage ... especially if it rains! You also have Lisbon's iconic trams, particularly Tram 28, which are practical and also a fun sightseeing experience.

Bairro Alto is – as the name would suggest – uphill from most of downtown Lisbon. Trams and funiculars can take you there, but most Lisboetas use their feet. This section of town survived a ...