Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.'

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all comparisons. From the first time I saw Blade Runner and heard Rutger Hauer’s Roy Batty describe “C-beams glittering in the dark near the Tannhäuser Gate,