LVMH poured $163 million into the 2024 Paris Olympics, designing medals and outfitting France's athletes. Experts say that this investment is a major marketing boost for the company.

P ARIS—For just over a month this summer, the LVMH luxury empire turned the Paris Olympics and Paralympics into one long exercise in product placement. As the roughly 150-million-euro sponsor of ...

LVMH poured $163 million into the 2024 Paris Olympics, designing medals and outfitting France's athletes. Experts say that this investment is a major marketing boost for the company.

Among the dozens of sponsors of this summer’s Olympic and Paralympic Games in Paris, one will be by far the most visible and influential: LVMH, the French luxury goods conglomerate.

LVMH's suite of luxury brands will be front and center at the Paris Olympics.; The French conglomorate, led by Bernard Arnault, spent $160 million on sponsoring the event. Here are the custom-made ...

Rarely in Olympic history had a single company been as ubiquitous as LVMH Moët Hennessy Louis Vuitton, the luxury goods empire owned by France’s richest family.. As the Paris Olympics ...

French luxury conglomerate LVMH is denying reports that it is responsible for deteriorating and rusting Olympic medals that were handed out to athletes during the Summer Games in Paris last year ...

The 2024 Paris Olympic Games medals by Chaumet were stored in a Louis Vuitton trunk. According to Commetric, LVMH’s deep involvement in the Olympics, which appeal to a mass audience, went ...

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his career.

PARIS—For just over a month this summer, the LVMH MC-0.57 % decrease; red down pointing triangle luxury empire turned the Paris Olympics and Paralympics into one long exercise in product placement.