That’s where augmented reality comes in. LEGO AR-Studio, a free iOS app launching today, lets you control animated characters in the real-world and record their favourite bits in short video clips.

The new Lego AR-Studio is a free app built in Apple’s ARKit to add animation and special effects to physical Lego sets. What’s different about previous attempts to bring ‘toys to life’ is a kind of ...

It’s received just that with the addition of Lego AR-Studio to its lineup. As Wired reports, the new iOS app that’s being released today represents one of the Lego brand’s first forays into AR.

A new LEGO AR experience hits the app store soon. LEGO AR-Studio offers six virtual sets that tap into the popularity of games like Pokemon Go by coming to life on your table and living room floor.

The new Lego AR-Studio app for iOS taps into Apple's ARKit platform to add animations and audio-visuals to the company's physical toys. Hold your smartphone over select Lego City and Ninjago sets ...

Lego AR-Studio will allow fans to control digital versions of Lego models in real-world sets such as City Fire Station and City Police Station on their device. The app, developed by the ...

The Lego Creative Play Lab is launching a new – and free – augmented reality (AR) app, entitled Lego AR-Studio. The app allows users to explore and control virtually enhanced animated versions of Lego ...

Following a demo earlier this year at WWDC, LEGO today launched the LEGO AR Playgrounds app for iPhone and iPad [Direct Link]. The app uses ARKit to place digital LEGO characters and blocks into ...

A full-on AR music video plays out in the real-world setting, complete with partying Lego band members, confetti, and pumping kid-friendly tracks from artists like Katy Perry and Imagine Dragons.

LEGO started adding app tech to its toys last year with LEGO AR-Studio, an Apple ARKit-enabled app that lets LEGO dragons breathe fire, and LEGO Boost, which turns LEGO sets into codable robots.