Question: Can you please say something regarding "the need for a new marketing mix"? Kotler: The original marketing mix was not 4Ps but about 14. Neil Borden many years ago used a large list of ...

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...

Do you know when the Four Ps of Marketing were invented? In 1960, by Jerome McCarthy. They were made leading-edge by Philip Kotler in his book Principles of Marketing in 1967. The Four Ps thrived in a ...