When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete Kobe Bryant's iconic No.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

Kevin Durant remains one of the top players in the NBA, while continuing to climb all-time leaderboards in the league's storied history books. Durant, in his seventeenth season, ranks No. 6 in points per game (26.