The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or ...

Fried Pickles just hit the KFC menu — and that’s not even the biggest news. The chain is also giving away Fried Chicken ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.