Chinese tourists to Japan have been reported to buy up the stock of high-tech toilet seats during Chinese New Year holidays. Other hot targets include rice cookers and Japanese rice.

Toto, a top Japanese toilet bowl maker, said last week that users should refrain from wiping their seats with toilet paper, as it risks creating micro scratches on the surface.

Having conquered its home market, the Japanese toilet-maker Toto is selling more bidets in the United States. Toto’s president says not even tariffs will halt its advance.

Toto, a top Japanese toilet bowl maker has issued a public service announcement regarding cleaning of toilet seats.

The commercial was advertising the Washlet, a new type of toilet seat with a then-unheard-of function: a small wand that extended from the back of the rim and sprayed water up.

FUKUOKA -- Though cleaning toilet seats with flushable paper at hand sounds easy and convenient, Japanese toilet maker Toto Ltd. is urging consumers n･･･ ...

For another thing, the seats are heated. Have you ever sat on a heated toilet seat? It is an experience not to be missed. Imagine a heated car seat on a cold day, and then imagine that without pants.

Social media users have complained that their seats were scratched after being wiped with toilet paper.