It will not be producing any more petrol or diesel cars. The new logo, written as JaGUar, has ‘seamlessly blended upper and lower case characters in visual harmony’, according to the company.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Jaguar Logo Drama: Design Boss Denies “Sniffing The White Stuff” During Rebrand Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre ...

A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy ...

Jaguar prepares for the next chapter in its history with a completely overhauled brand identity. The new logo and graphics will be applied on the upcoming Jaguar Design Vision Concept. The company ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...