"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

2024 At the top of the list is the recent Jaguar rebrand, obviously. This is probably what prompted the post, and it's well justified as a candidate. If ever a car logo redesign was unnecessary ...