NBC News reporter Jacob Soboroff didn't know what to expect when he turned his SUV onto the Pacific Palisades street where he grew up. What he found on Wednesday were smoldering ruins where his ...

A prominent real estate figure who previously served as CEO of the Playa Vista development, Steve Soboroff said each of his five children, among them NBC News correspondent Jacob Soboroff ...

Journalists telling the fire story to the nation are keeping emotions in check as they deal with the massive losses, and ...

Katy Tur and Jacob Soboroff revisited their hometown of Pacific Palisades which has now been burned down due to the devastating wildfires in Southern California. Former chief pilot and reporter for ...

The story is deeply personal for LA-based reporters, who have put their lives on the line to cover the devastation in their own communities. “Everyone you know is affected somehow,” says one CNN ...

NBC News reporter Jacob Soboroff didn't know what to expect when he turned his SUV onto the Pacific Palisades street where he grew up. What he found on Wednesday were smoldering ruins where his ...

Jacob Soboroff, a national correspondent for NBC News with deep roots in the community, showed viewers the remains of his family's former home on Frontera Drive in Pacific Palisades. This week ...