ITO EN means “in the garden of Ito,” a surname originating in Japan’s most significant tea-producing region, Shizuoka Prefecture. Founded in 1966 by brothers Hachiro and Masanori Honjo ...

Beverage maker Ito En Ltd has started full sales in North America of bottled green tea products from its mainstay "Oi Ocha" lineup, company officials said. In the market, Ito En previously focused on ...

“ITO EN and I will continue to work together to spread the appeal of tea to people all over the world, so please keep an eye on us.” Individual bottles will retail for about $2 or $3, while a ...

TOKYO, May 20, 2024 /PRNewswire/ -- ITO EN, Ltd., the Tokyo-based producer of the world's No. 1 unsweetened green tea beverage brand "Oi Ocha" (*), has signed a global contract with Shohei Ohtani ...

The giant outdoor advertisements are designed to attract many viewers and convey to the world ITO EN and Ohtani's shared desire to spread Japan's fascinating green tea culture to the world ...

TOKYO, April 30, 2024 /PRNewswire/ -- ITO EN, Ltd., the Tokyo-based producer of the World's No. 1 unsweetened green tea beverage brand "Oi Ocha (*)," has signed a global partnership with Shohei ...