Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

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The introduction of Artificial Intelligence (AI) and data science technologies are transforming B2B marketing, making ...

B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both ...

Instant access to B2B marketing training built on real-world success. From bite-sized Master Class lessons to hands-on Working Webinars, you'll have the resources you need right at your fingertips ...

What are you selling, how, and who to? / Joel Mott via Unsplash Let’s be honest: B2B marketing has a bit of a personality problem. Too often, we forget that behind every job title and company ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...