Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

Rising costs everywhere. B2B marketers face mounting pressures from higher media, tech and operational costs, affecting every part of the marketing ecosystem. Longer timelines ahead. Inflation is ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Hosted by Lucy Gillman, Deputy Editor at B2B Marketing, this episode will walk you through everything you need to know, from the benefits and the steps to implement it, to what reporting looks like ...

Playing it safe is the riskiest strategy of all,” writes Udi Ledergor in Courageous Marketing, a bold new playbook for B2B ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Instant access to B2B marketing training built on real-world success. From bite-sized Master Class lessons to hands-on Working Webinars, you'll have the resources you need right at your fingertips ...