There are only three ways to protect intellectual property in the United States ... any trade secret protection in the same work. By filing a "use" application after the mark has been used.

You may not know this, but your intellectual property (IP) might be worth more than your physical assets. It is often the foundation of your competitive edge, yet it’s also one of the most overlooked ...

and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California ...

Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Harvard Business School Working Paper, No. 08-023, September 2007.