Intel Inside logo, no longer? by Dave Altavilla — Thursday, December 29, 2005, 09:30 PM EDT Comments ...

Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials.

Then along came Intel Inside. It was the equivalent of a company that made piston rings trying to convince you to buy a Corvette because Chevrolet put those rings in its engines. Intel, sitting at ...

They will be scrapping the clich and over-parodied “Intel Inside” logo for a new design that properly reflects Intel’s latest swing into the more general consumer market.

The chipmaker's popular 'Intel Inside' tagline will give way to a new slogan next week, along with a new company logo. Written by Staff , Contributor Dec. 29, 2005 at 8:21 p.m. PT ...

The new logo aims to reflect Intel’s focus on whole platforms, instead of just on its microprocessors. “As we evolve as a company, it makes sense to evolve our brand,” said Calder.

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.