PC makers prominently displayed the "Intel Inside" logo on their products, reassuring buyers of quality and reliability. As the PC market boomed throughout the 1990s, this campaign helped Intel ...

This co-branding strategy encouraged PC makers to display the Intel Inside logo on their products, which made these systems more ‘familiar’ to average users and thus gave consumers confidence.

The campaign featured the 'Intel Inside' logo in advertisements and product catalogs, and 'Intel Inside' stickers on display PCs and commercial materials. As a result of advertising beyond the ...