Additionally, we’ll explore the steps necessary to unify the right marketing communications tools, ensuring a consistent and persuasive ... This session will establish why integrated communications ...
Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...
The Student Affairs Marketing & Communications (SAMAC) team develops, implements and assesses integrated marketing communication plans to communicate the events, resources, opportunities, and ...
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