Meta’s antitrust case is one of the most slippery in a tech industry that has long been defined by unpredictability.

Let's test this. I've just opened the Instagram app on my iPhone and counted 14 (fourteen) instances of ads, suggested posts, and sponsored content, in the first 16 posts on the top of my feed.

Meta-owned Instagram has evolved over the years from being largely a photo-sharing app to, for many users now ... at the moment that include an ad slowdown, a softening economy, and iOS privacy ...

Instagram has evolved from a photography app into a major social media platform ... Instagram for marketing through business accounts and advertising. A consistent content strategy is crucial ...

Meta Platforms plans to give European users of Instagram and Facebook the ... into their feeds and stories on Meta’s apps. Some of the new ads—which will also be targeted based on age, gender ...