Let's review how you can integrate emotional and influencer marketing into your content marketing program this year and beyond. What is emotional marketing? Emotional marketing is an method that's ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Influencer marketing has gone from the fringes ... to assess the performance of your ongoing partnerships. Like any marketing program, you can start small with only a few partners and use those ...

Influencer marketing is undergoing a transformation ... This shift has given rise to accelerator programs and brand partnerships that go beyond traditional deals, offering influencers a stake ...

Here are some easy fixes to the main pain points outlined in the Digiday article that can help brands get their influencer marketing program functioning like a well-oiled machine. 'We threw too much ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

Lots of companies help connect brands with creators, from influencer marketing agencies to creator marketplaces. But Daisy says its technology for using influencers to boost campaigns is unique.

Influencer marketing spend in the U.S. is growing faster than expected. A new report by Emarketer shows U.S. influencer marketing spending surpassing $10 billion in 2025 – an amount the market ...

“By enhancing our influencer program and crafting unique on-site ... “We’re also just asking these vendors how they use influencer marketing – what’s their role and how they’re making ...