There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Rigi's core finfluencer focussed revenue driving model has crumbled post SEBI's crackdown on unregistered finfluencers and MS ...

CCPC brings statutory powers to bear on content creators alongside ASA’s ‘name and shame’ approach and Revenue’s reminder to ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

ULTA offers a wide product range and brand partnerships, while BBWI excels in a focused niche, has a deeper valuation ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.