Komodo’s Joe Ellyatt explains what makes for a successful and authentic influencer event, like the one for Penhaligon’s AlUla ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

This reflects changing audience interests, growing market opportunities, and the power of authentic, relatable voices in ...

relatable voices in influencer marketing. Finally, these niches have fewer creators than broader categories like beauty or lifestyle, reducing competition and allowing influencers to stand out.