You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

RA: What opportunities are there for increasing product value and differentiation with additional value services and how can these additional services be incorporated into a marketing strategy?

This lack of understanding is compounded by the absence of robust metrics that could effectively demonstrate HEOR's value to all stakeholders. Despite the critical role of HEOR, only a limited number ...