In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...

We spent the day with actor Jonathan Goldsmith, who became a pop-culture icon through his role as "The Most Interesting Man in the World" for Dos Equis beer. Goldsmith invited us to his country ...

A Small Fish in an Overcrowded Pond: In 2007 Dos Equis was a little-known beer brand from Mexico with minimal awareness and equally minimal budgets. It played in a crowded and noisy beer category, ...

At the beginning of 2007, Dos Equis brand equity was going nowhere. Research showed that people had little association other than the fact that Dos Equis was from Mexico, which did not evoke quality ...