Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 ...

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site ...

Ikea founder Ingvar Kamprad called the Stockholm collection the crown jewel of the brand’s catalog back in 1985 ... Prices start at $4, and each item will be available online and in-store starting ...

The IKEA Catalog, IKEA's oldest and most iconic brand asset, has become its most expensive and ineffective marketing initiative. Deconstruct the catalog to create content that builds quick connections ...