Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India. Buying furniture offline in ...

Mobile marketing agency Mobile Dreams Factory has brought the 2010 IKEA catalog to the iPhone with a unique augmented reality feature: Users can select a piece of furniture from the catalog and ...

For 70 years the famously hefty IKEA catalog has been a household icon. Lovingly thumbed copies could be found on coffee tables or in bathrooms, persistent sources of inspiration for customers of the ...

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site ...

Ikea is trying to take some of the guesswork out of buying new furniture, and the company has turned to augmented reality for the solution. Say you're browsing Ikea's 2014 catalog. Once customers ...