The iconic “I Love NY” logo that has been emblazoned on t-shirts, mugs, and all sorts of memorabilia just got an update. Originally designed by Milton Glaser in 1977, the logo has been adapted ...

New York state has sent cease and desist letters to hundreds of knockoffs of the famous logo, created (for free ... the heart reads so clearly as a stand-in for love, it no longer needs explaining.

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery. A fresh campaign to tout ...

“people began to find an affection for the little ‘I ♥ NY’, and the logo took off by itself after not too long.” Actress Phyllis Newman and composer Leonard Bernstein dance at an I Love ...

The state has launched I Love NY’s new integrated summer tourism and travel campaign, which includes two new ads running ...

For anyone who lives in the city, the iconic “I Love New York” logo usually brings to mind millions of tourists streaming into Times Square like so many locusts descending on a neon crop field.

Milton Glaser, the creator of the iconic “I Love NY” logo that used a red heart in place of l-o-v-e, has died. He died on Friday, his 91st birthday, according to New York magazine, which he ...

The man who created the “I Love New York” logo was stunned at first when he heard that Governor Cuomo was re-inventing the symbol as part of a new tourism advertising campaign. But Milton ...

To this day, Glaser is remembered for the love he shared with his native city, which New York Gov. Andrew Cuomo said "will long survive him." "I ♥ NY was the perfect logo at the time he created ...

"I am deeply saddened to hear of the passing of Milton Glaser, a lifelong New Yorker who designed the famous I Love New York logo," Cuomo said. "The logo was the perfect logo at the time he ...