You can basically pick different fields from your spreadsheet, create a separate table out of them, then analyze patterns, trends, and relationships in your data. A pivot table is a must-have tool ...

Omni, a startup building tools to help companies better analyze their data, has raised new cash in a funding round.

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Part I of this two-installment article on problem analysis, published in the May–June issue of HBR, invited readers to test their reasoning powers against the problems presented in a case ...