“Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.” ...

Heinz, the popular ketchup-maker, wants to make America’s favorite mustard, too. Heinz is launching a new, better-tasting yellow mustard at retailers nationwide for the first time. Heinz will unveil a ...

H.J. Heinz said it would start selling Heinz mustard through retailers, bidding to take a bigger bite out of a more-than $400 million-a-year U.S. market that is now dominated by French’s Food.

Heinz, the world’s top ketchup seller, is bringing its yellow mustard to stores across the U.S. in a bid to dominate traditional hamburger and hot dog condiments.

“Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too," he said in a statement. "We want people to love their yellow mustard as much as they love ...

Meanwhile, Kraft’s many brands include Oscar Mayer hot dogs and Grey Poupon mustard. Heinz’s announcement said it had developed a new yellow mustard recipe for the retail push.

Heinz Yellow Mustard is available in 8oz, 14oz, and 20oz upside-down squeeze bottles at retailers nationwide, including Walmart and Target locations, for a suggested retail price starting at $1.69.

Jessica Ryan, associate director of marketing, Heinz Brands at Heinz North America said: “We know that people don’t really think about yellow mustard, so we needed to inspire them with a bold ...