The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a Minecraft Movie

From crafting pixel-perfect replicas of our Golden Arches and world-famous menu items, to stacking block upon block into full-on restaurants, fans have been building their love for McDonald’s into Minecraft for years.

McDonald's is making a play for consumers who grew up on Happy Meals — and their kids — along with Minecraft fans. Why it matters: New Minecraft Movie adult meals and kids' Happy Meals are the fast-food giant's latest attempt to bring consumers back after a drop in sales.