According to a Technavio report, the augmented reality market could grow by $77 billion come 2024. But of course, that’s a best-case outcome that assumes we’ll actually see successful AR products.

Overall, the stock has a Strong Buy consensus rating based on 3 Buys. The average SONY price target of $150 implies 16.7% upside potential. Shares have gained 29.4% over the past six months.

Sony’s expertise in smartphone camera sensors space will still keep it a major player in the market. However, do note that Sony has yet to officially confirm or deny the reports.