Japan's fake food, or sampuru, revolution began in Gujo Hachiman, about three hours from Tokyo. It all started in 1917, when businessman Takizo Iwasaki was struck by inspiration. The legend is up ...

The town of Gujo Hachiman is working to own—and market—this history; the fact that it hasn’t yet managed to do so completely is a big part of its appeal. Like Takayama, the much-visited Edo-era town ...

For more than 400 years, it has been held for 30 nights from July to September in Gujo-Hachiman, a village located deep in the mountains of Gifu Prefecture. The main event is the all-night dance ...

Our convivial evening with Tatsukuni comes at the end of a day during which we have travelled from urban Nagoya to rural Gujo-Hachiman on the first of a four-night Onsen Gastronomy tour through ...