The Italian luxury brand will this week unveil its latest scent, Gucci Bloom, the first to be conceptualized wholly by its creative director Michele. Gucci Bloom marks the establishment of a new p ...

Arriving in a cardboard box covered with the blooming Gucci flora print depicting pink, yellow and purple flowers, the illustration is framed on a turquoise background for this new scent.

Hence, Michele’s new fragrance, Gucci Bloom, his first for the brand since being named creative director in 2015: “After two years,” he says, “I was able to give [Gucci] a smell.” ...

Nordstrom Rack just dropped a major discount on the best-selling Gucci Bloom Eau de Parfum, but it will only be available for a limited time. With this deal, Nordstrom Rack customers can get the 1 ...

When Alessandro Michele made his first foray into fragrance at Gucci in 2017, it was with a single scent, Gucci Bloom, which has since blossomed into a full and fragrant garden of creations, each ...

Creative Director Michele sure knew what he was doing when he recruited his Gucci girl gang. Announcing that he selected the three women based on “their authenticity, vitality and diversity,” the cool ...