CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

The 2024 Facebook Ads benchmarks show a $1.88 CPC across all industries compared to Google’s $4.66. Meta also leans into AI to adapt to the post-iOS 14 landscape. Advantage+ Shopping Campaigns ...

Discover why PPC costs are rising in 2025, how inflation and Google’s strategy play a role, and what steps to take for ...