There have been two major shifts in key performance metrics in the Google Ads platform since the middle of January especially on brand campaigns. The wider paid media industry is picking up on these ...

Anyone with a GBP connected to their Google Ads NOT experiencing the outage? I suspect it might be related to the enhanced CPC for Search and Display Ads deprecating in March, but it is unclear.

Also known as cost-per-click (CPC), PPC is most commonly used by search engines, such as Google Ads, and on various social media platforms, including Facebook, Instagram, TikTok. Bloggers and ...

As digital ad costs continue to rise, healthcare practices, especially chiropractors, are rethinking their marketing ...

Texas has the highest average search ad CPC for the Insurance, Real Estate ... and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.